Life is like a box of chocolates—you never know what you’re gonna get. But if we could add a new flavor to each one, life would be full of rewards.

As well, the new flamboyant app from our client is very much flavorful to reward. It might be a pair of AirPods you want to buy online or flight ticket, our client has it all under one umbrella. With distinctive colors, befitting rewards for every purchase and, power to redeem earned rewards across the brands, is the new way of shopping experience opened for consumers from our client.

It's excitingly new! Very new! Brand spanking new!

When a leading retailer approached us with a bold vision for a next-gen loyalty system, even with over a decade of experience in retail, fashion, and complex eCommerce, it was a fresh challenge for Coventic. We embraced their unique business model and delivered. and the outcome A first-of-its-kind super app and loyalty ecosystem another milestone in our digital innovation journey.

Road Blocks

Industry: Conglomerate with varied technology platforms across companies

Greenfield implementation and no definitive digital loyalty infrastructure—everything from strategy to platform design needed to be envisioned from scratch.

Need for Scalable Foundations: Our Client sought an entirely new architecture built for long-term scalability, not a patchwork of quick fixes

Solution

Discovery & Co-Creation from the Ground Up

Coventic played a critical role in cross-departmental alignment, bridging marketing, product, and IT teams to ensure unified execution of the client’s loyalty vision.
While the loyalty logic was client-defined, Coventic translated that vision into a scalable, backend-ready technology roadmap defining user flows, system integrations, and campaign enablement strategies.

UX-Centric Mobile App Development

Coventic took full ownership of design and development building a sleek, mobile-first app with intuitive UX, focused on loyalty visibility, digital wallet access, and simplified navigation.
The loyalty dashboard, while designed around client-defined logic, Coventic has implemented gamified UI patterns that enhanced usability and retention.

Microservices-Driven Architecture

We built independent microservices for user management, transaction processing, and rewards tracking, ensuring the loyalty system’s business logic could operate securely and independently.
Developed Data lakes and built unique integration with individual brand companies operating under our Client; this facilitated seamless data flow and captured user interests across multiple-brands

Business Outcome

Powering Loyalty-Led Super App

Faster time-to-market

Reduced feature launch cycles from 8 weeks to 2 weeks via microservices-based delivery.

Platform Scalability

Built a modular backend ready to support millions of users across categories.

Marketing Agility

Enabled in-app messaging, personalized offers, and campaign execution through hyper content personalization

Enhanced Customer Engagement

Seamless mobile UX to unify loyalty points across brands which boosted loyalty participation across digital channels.

Operational Efficiency

Clear system interfaces and service boundaries reduced future maintenance overhead and enhanced team velocity.

Beyond
Technology

Strategic Advisory: Coventic brought loyalty vision, business logic, and user journeys to real-time working model through collaborative workshops.

Project Governance: Coventic drove structured delivery through agile sprints, ensuring milestones were aligned with both marketing calendars and IT readiness.

Cross-Departmental Enablement: Coventic acted as the bridge between marketing, product and IT—keeping stakeholders aligned, informed, and empowered throughout.

Coventic end-to-end technology execution played a key role in helping our client bring its loyalty-first digital experience to life—at scale and speed. By building a scalable architecture and integrating complex backend systems, we enabled our client to focus on what it does best: delivering exceptional value to customers through a powerful, unified loyalty ecosystem.

Should you want to learn more? Reach us at collaborate@coventic.com.

Solution

13800 Coppermine Road, Suite 281, Herndon, VA – 20171