Transforming Global Commerce and Customer Experience with Adobe and SAP

In today’s fast-paced digital economy, global enterprises are under increasing pressure to deliver more personalized, consistent, and frictionless experiences across channels, regions, and customer types. For a multinational dental equipment manufacturer operating in over 200 countries, legacy systems and disconnected platforms made it hard to meet these growing expectations.

That’s where Coventic stepped in, bringing together the power of Adobe Experience Cloud and SAP Commerce Cloud to build a scalable, intelligent, and customer-centric digital ecosystem. The result was a transformation that delivered measurable impact across the business.

Roadblocks

Disjointed Technology Stack – Legacy CMS, CRM, and commerce systems lacked interoperability, leading to inconsistent customer journeys and increased maintenance overhead.
Global Personalization Limitations – Managing regional content, pricing, and language variations for hundreds of markets was both time-consuming and inflexible.
Low Marketing Efficiency – Marketing campaigns lacked behavioral targeting and automation, limiting ROI and personalization at scale.
Outdated B2B Buying Experience – Partners and buyers expected a modern, self-service experience, but the existing systems fell short.

Our Solution: Adobe, SAP, and Microservices Architecture

Unified Experience Platform

Adobe Experience Manager (AEM) as the CMS backbone for global content management, personalized storytelling, and responsive design.
SAP Commerce Cloud B2B as the transactional engine powering real-time pricing, product catalogs, and partner transactions.
Single Sign-On (SSO) for unified access across systems, simplifying administration and user management.

Seamless Integration

API-first microservices architecture connecting AEM with SAP Commerce Cloud for dynamic content and catalog rendering based on geography, login level, and purchase history.
Custom integration with middleware, payment gateways, loyalty engines, and tax systems for smooth backend operations.

MarTech and Personalization

Adobe Analytics, Target, and Marketo for customer behavior tracking, content personalization, and automated campaign delivery.
Adobe I/O for serverless integrations and event-based marketing automation.
Advanced campaign attribution and pixel tracking for insights across all digital channels.

Globalization, Delivered

Single global AEM blueprint enabling rapid localization with language packs, region-specific workflows, and market-based SEO.
Custom user registration flows and localization for tailored experiences in every geography.

Business Outcomes

Faster Global Rollouts – Regional websites now launch in weeks instead of months, ensuring brand consistency and faster time to market.
Improved Customer Engagement – Contextual content and personalized offers increased interaction rates and repeat transactions.
Marketing Empowerment – Marketing teams gained full control over content, campaigns, and analytics without depending on developers.
Stronger Partner Experience – A frictionless B2B platform with loyalty features and simplified reordering improved buyer satisfaction and retention.

Unlocking Business Value Through Experience Platforms

This digital transformation demonstrates how Adobe Experience Cloud and SAP Commerce Cloud can deliver meaningful business impact. With a unified platform and intelligent integration, the client now offers personalized experiences, streamlined global operations, and stronger partnerships.

Coventic’s expertise in customer experience, eCommerce platforms, and marketing automation made this transformation possible. With proven methodologies and deep platform knowledge, Coventic is ready to help forward-thinking enterprises create exceptional digital journeys that meet evolving customer expectations and deliver measurable results.